Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, announces the continuation of its Rooted in Success campaign. Launched in 2024, the platform is dedicated to uplifting and celebrating community along with the next generation of beauty. Building on the momentum from the retailer’s partnership with Impressions of Beauty in 2025, Sally Beauty is expanding its impact by reaching 13 Historically Black Colleges and Universities (HBCUs) with additional student-focused activities happening through June. This year’s Rooted in Success campaign will be further amplified in collaboration with ESSENCE magazine.Sally Beauty kicked off the HBCU campus tour during Black History Month with stops at Alabama State University, Albany State University, and Virginia State University. The cross-country programming will continue through Women’s History Month and beyond and bring professional-quality beauty solutions, education, and community engagement directly to students on campus. Upcoming stops include Lincoln University, Texas Southern University, Coppin State University, Dillard University, Prairie View A&M University, Florida A&M University, Jackson State University, Tuskegee University, Howard University and Southern University. Follow @SallyBeauty on social media for updated dates and timing for the remainder of the tour.
