Coca-Cola and the Emmy Awards are once again investing in the future of HBCU storytelling through the 2025–2026 Coca-Cola HBCU Sports Broadcasting Grant. This year, Florida A&M (FAMU) alumnus and nationally recognized comedian Roy Wood Jr. serves as an ambassador for the program, helping spotlight opportunities for student creators.Each year, the initiative gives HBCU students a national stage to showcase their creativity. At the same time, it offers $40,000 in grant funding to support student-driven storytelling. Depending on final scores, the program may award funding to one, two, or three winning entries. Most importantly, the grant money goes directly to the students.Notably, the competition welcomes undergraduate students from any major, not just journalism or media programs. Students must create an original 5–15 minute video that explores how Black college sports influence the world. Additionally, students may submit multiple entries, as long as they complete all work independently. FOR RULES AND ENTRY: https://theemmys.tv/hbcu/